Dairy Queen
Bringing a legacy fast-food brand into modern culture
Making DQ takeout feel like a relatable, must-have ritual for a younger audience.
Using humour and misdirection to turn a standard brand asset into a viral hit.
When was the last time you saw people this excited over a cheeseburger?
Created Dairy Queen’s highest-performing organic content ever
Led creative for multiple campaigns and spotlighted DQ’s food and drink, driving the strongest results
Pulled in 1.7M organic views across Instagram and TikTok