new followers
Spotted a viral, unscripted moment when Kai Cenat referenced the franchise, signaling a rare opportunity to bridge legacy animation with the world’s largest live-streaming audience
Cut and reimagined Kai’s stream highlights into animated short narratives, delivering the assets directly to his team
This momentum led to a meeting between Total Drama creator Tom McGillis and Kai’s management, ultimately securing his live appearance on “Mafiathon,” where he streamed to 150,000 concurrent viewers and bridged legacy IP with the creator economy.