The Perfect Bite
A Knives Out murder mystery dinner by Netflix & Secret City.
Teased the announcement of the project with witty stories alluding to the Knives Out murder mystery dinner
Generated over 100k impressions
Which led to the experience being fully booked in the first month.
Generated 300k+ organic impressions through in-house content creation
Translated success on social media into a sold-out launch
Formulated a viral repeatable puzzle strategy, reaching 100k+ views