Secret City Adventures
Shining a viral spotlight on Toronto escape rooms
Increased YOY sales by 160% for Where Dark Things Dwell (Pioneer Village Escape Room) through viral in-house content and influencer collabs.
Created a hit video with 4.3M views and 782k likes on TikTok.
Double-downed on puzzle content, resulting in 13 posts reaching 100k+ and 2 reaching 1M+ organic views.
Generated 20M+ organic views through in-house content creation
Translated success from social media to +160% in sales
Formulated a viral repeatable puzzle strategy, reaching 10M+ views